GXS
Client
Giggex Studio
Role
Visual Identity, Design animations
Year
2025
Nike Football is unveiling “SCARY GOOD,” a new, bold brand identity rooted in the brilliance of attacking football — celebrating the creative, fearless style of play that athletes* and fans love.
SCARY GOOD delivers stories from the pitch in a way that echoes the legacy of Nike Football’s historic creativity, featuring nine films that pay homage to the horror and satire of late-night television with a cast of the game’s most dominant attackers.














EXTRAS