GXS

Client

Giggex Studio

Role

Visual Identity, Design animations

Year

2025

Nike Football is unveiling “SCARY GOOD,” a new, bold brand identity rooted in the brilliance of attacking football — celebrating the creative, fearless style of play that athletes* and fans love. 

SCARY GOOD delivers stories from the pitch in a way that echoes the legacy of Nike Football’s historic creativity, featuring nine films that pay homage to the horror and satire of late-night television with a cast of the game’s most dominant attackers.

EXTRAS