un:
a factory-inspired aesthetic.
Rooted in vision and perception, this new identity incorporates blur effects, bitmap textures, and a distinctive color palette. The name un: suggests limitless potential, evolving in meaning based on context — reflecting a space in constant transformation.
More than just a hotel, un: redefines familiar experiences, turning everyday objects into collectible artifacts and reshaping interactions through a new lens.
Tools: InDesign, Illustrator,
Photoshop, Cinema 4D,
After Effects, Figma