wearless
Tools: InDesign, Photoshop,
Illustrator, After Effects
“wearless” means to wear less—an invitation to think about sustainability in fashion. The design uses long, continuous rectangular elements to reflect how fast fashion moves quickly but never truly ends. These elements repeat throughout the layout to build rhythm and show connection.
I used bold neon colors to reflect the flashy appeal of fashion, while also hinting at how it drives overconsumption.
The book explores what fast fashion is, how it affects our world, and how designers are responding to it. It’s not about blame—it’s about asking better questions.
Phrases like “What is fast fashion?”, care label icons, and fashion imagery were projected using bold colors and repetition to reflect the overwhelming and cyclical nature of fast fashion.
The target space was set as the Fashion and Textile Museum in London.
Rather than letting this topic stay on the page, I wanted to highlight it as one of today’s major global issues—something that needs to be seen, felt, and experienced more directly.